Everything your product data needs to move with confidence.
Avut brings product information, operational checks, and delivery workflows into one workspace so teams can prepare, approve, and publish without losing control of the source data.
Every feature is designed to keep the catalog structured, reviewable, and ready for the next channel or market.
Catalog
Product catalog
Keep every product record complete, structured, and easy to maintain.
- Manage core product information in one source of truth
- Work with product lists, inspectors, and full records
- Track changes without losing catalog context
Variants, bundles & assortments
Model sellable product relationships without flattening the catalog.
- Create variant families and reusable options
- Connect bundle components and assortment products
- Preserve relationships through imports and publishing
Product structures
Organize categories, collections, groups, brands, suppliers, and relations.
- Build reusable commercial and operational structures
- Connect products to brands, suppliers, and categories
- Use the same structures in search, feeds, and workflows
Entities
Manage reusable records and connect their structured details to products and assets.
- Create reusable entity types and records
- Store structured, localized field values
- Connect entities to products and assets for shared context
Packaging
Model packaging levels, roles, dimensions, and product-specific configurations.
- Define reusable packaging levels and role sets
- Connect packaging records and assets to products
- Carry packaging data through imports, APIs, and downstream workflows
Collections & smart lists
Create reusable product selections for teams, campaigns, and channels.
- Maintain curated product collections
- Build dynamic smart lists from catalog criteria
- Reuse selections in bulk work and downstream delivery
Data quality
Data model
Define the attributes, values, units, and constraints behind clean product data.
- Create attributes, groups, value lists, and units
- Apply field constraints and controlled values
- Keep the model consistent across products and imports
Readiness profiles
Define required product data and see what is ready before publication.
- Set requirements for product types, markets, and channels
- Evaluate products against readiness profiles and statuses
- Surface missing requirements before channel delivery
Imports
Bring product, media, structure, and model data in with review before commit.
- Import from Excel, CSV, API, Shopify, or another Avut workspace
- Map and validate source data before saving
- Review import history, warnings, and row-level outcomes
Content & intelligence
Media management
Keep product imagery organized, connected, and ready for every channel.
- Manage media assets, roles, and product assignments
- Review missing or unsuitable imagery
- Apply variant and channel-specific media requirements
Product documents & datasheets
Create versioned product documents and datasheets, then publish stable document URLs for every channel.
- Generate localized datasheets from governed product data
- Review revisions before publishing a document
- Reuse stable URLs in feeds, APIs, and commerce channels
Translations
Manage multilingual product content from the same governed records.
- Configure source and target languages
- Review translated product fields before applying
- Track translation work alongside catalog changes
AI assistants
Use reviewable AI workflows for recurring product-content tasks.
- Generate descriptions, bullets, SEO text, and alt text
- Run reusable assistants across selected products
- Review suggestions before approved changes are applied
Tariff intelligence
Classify products for EU and Norwegian customs workflows with better context.
- Search EU TARIC and Norwegian Tolltariff data
- Review classification evidence and duty impact
- Catch high-duty warnings before products go live
Delivery & integrations
Feeds & channels
Turn governed product data into validated, channel-specific output.
- Create channel selections, mappings, and rules
- Validate output before each delivery
- Schedule feeds and inspect delivery history
Shopify integration
Connect Shopify product workflows without giving up catalog control.
- Import products and maintain connected store context
- Prepare product data for Shopify publishing
- Monitor synchronization and webhook activity
API & MCP
Give systems and approved AI clients governed access to Avut data.
- Use documented APIs and tenant-specific API keys
- Connect compatible AI clients through MCP
- Keep permissions, usage, and connection activity visible
Shared Products API
Share selected product data with external systems through a stable, governed API surface.
- Expose the product fields and relationships downstream systems need
- Keep shared data connected to the governed Avut product record
- Support integrations that read product data without spreadsheet exports
Webhooks
Keep connected systems informed when product and workspace events happen in Avut.
- Subscribe to relevant catalog and integration events
- Deliver signed notifications for event-driven workflows
- Inspect delivery status and troubleshoot failed attempts
AI catalogs
Generate and refine reusable catalogs with AI from governed product selections, templates, and references.
- Analyze a reference PDF or image for layout direction
- Generate and review catalog layout proposals with AI
- Apply approved changes while keeping output tied to source records
Operations & governance
Operations & history
See imports, feeds, background work, and product changes in one operational trail.
- Follow active and completed background jobs
- Inspect import, feed, and integration outcomes
- Trace product changes and investigate failures
Search & discovery
Find products and operational records quickly across a large catalog.
- Search across product identifiers and content
- Use catalog structures to narrow results
- Move directly from results into product work
Access & governance
Keep workspace data isolated and responsibilities clear as teams grow.
- Manage users and role-aware access
- Keep customer workspaces tenant-isolated
- Review usage, privacy, and integration controls
Start with the workflow that matters most.
Use Avut PIM to replace fragmented product-data work with a reliable process from import to publication.
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